In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here are 9 key frames that have been taken from other horror teaser trailers

.

A fuzzy image is very un nerving which is exactly what a horror should set out to do. By not being able to clearly see an image can create a mysterious and uncomfortable atmosphere also because the fuzziness is something we can all relate to from cam recorders or the television there is aspects of realtiy linked to this image which is also very unnerving.

A canted shot of two figures also similar in the still shot of the teaser trailer we created. the key conventions of a horror in this still is the low key lighting, the canted angle which connotes uncertainty and stability, the dark shadows can also give a sense of mystery to the shot as there is no way of knowing who they are what they are doing until later on.

The mis en scene in this still is extremely effective by using blood and pale make up there is also bynary oppositions used with the girl wearing a white dress representing innocents but is then contrasted with the evil make up and facial expression. The low key motivated lighting creates suspense and gives a limited view point to the audience so we can't quiet see what it is.

The motivated lighting of a room can give the setting a creepy effect but can give tell tale signs to where the scene is set in this still by the light design they look like they could be in a ware house or hospital surgery room, these are all places that are not quiet homely or have a weariness factor to them

The intertitles are set out to give information about the plot tell a fact or to make people feel uneasy, by using factual sentences the ffect is greater because the audience can relate it to real life. The white shows up from the black making the writing clear to see.

By getting a clear view of the main characters face at the begining of the teaser trailer it allows the audience to form a relationship with them which means a stronger feeling is felt when something happens to them.
I'ts always good to  have someone with an angelic face as it portrays innocence and a likablility facter.
Gore is a good prop to have in a teaser trailer but there shouldn't be too much of it as it can desensitise the audience or can give too much away about the film there needs to be just enough to get the shock from an image, also blood contributes majorly in horror films simply because blood is horrible itself and connotes injury or death.

Having a little boy who is evil has binary oppositions as children are supposed to be angelic and nieve but this is contrasted when the boy is evil and can be very unnerving. However boys are less affected than girls because they are symbols of disruption and caos but to put it to this extreme can put wonder in parents heads.

A fuzzy tele can give an in image a paranormal affect and because this is not a unknown thing to happen in every day life it can put worry in peoples minds that it may be caused by something else.

                                                                             

                  Here are 9 key frames from the teaser trailer I created.

• 
  
  There is a similar image of gore however this one is restricted as you can't see who it is, where it is or even what it is, this can either create the want to know facter or the not knowing facter which is scarey. By using blood it shows the genre of the story.  

• 
  
  The innocent boy effect has been used with blue lighting to create a gohstly effect and a cold atmosphere, the expression instigates  help and the glass connotes the barrier between reality and spirituality. I particularly like the lighting use i the image as it exaggerates the expression of his face rather than the surroundings. Theres something quiet desturbing about seeing a child in distress.
• 
  
  In contrast to this image a scarey and wild animal like human/demon boy is shown which makes the audience jump, the darkness connotes evil and the cuts on his face show that he is vicious.
• The intertitles are shown in our teaser trailer to help the audience understand the story, as it is complicated without them, however this is done using facts that people can relate to. Having short sentences makes it easier to read and creates a better reaction my favourite line is 'unclassified 1'. This is really out of the ordinary and makes you want to know what the unclassified insident is. 
• 
  
  The bright angelic close up of the main characters face exaggerates normality at that point before disaster strikes. this is also enhanced by the coming round still of the lights going from
• 
  
  blurred to clear this can disorienate the audience and put them in the main characters perspective. 
• 
  
  The long shot of the figure on a roof looking down on the audience is very disturbing as it is threatning and powerful, the canted angle makes the image distort. the light highlights the outline of the figure which makes it bold and much more effective   

The key conventions of a teaser trailer in general are the time limit is usually between 1 and 1.5 minutes, fast paced with a upbeat soundtrack with added booms during scarey parts of the film. Many close ups of reactions but not giving away too much of what is happening to them. Most are left on a cliff hanger to make people want to go and watch the film. They may include a glipse of a particular main scene in the film along with gore, violence or mystery depending on what the context is, the main idea of a teaser trailer is to grab the audiences attention right from the start until finish and to make them leave unsatisfied and wanting more. The narrative elements that were released include, the slasher where the woman sees what the murderer has already done however it is more psychotic by having a twist in it that the heart is a murderers heart and using binary oppositions such as innocence and evil. We done this after reading Levi Strouce's structural narative analysis, where by he wasn't concerned with linear development but more with the underlying mythic structures as it works particularly well in horror.  The main features in my teaser trailer that are mind grabbing is the extreme close ups of the main characters face as it doesn't give away where she is or whats happening to her and really draws the audience in. The ending of the teaser is also an element of 'tease' as it leaves the audience all of a sudden feeling a rush or a sudden scare and because of that feeling they have it makes them think 'it must be really scary if i feel scared just by watching that' other tease methods that are used are the suspense in the soundtrack, the quick half second shots of horror and the camera work used such as canted angles and low angle shots putting the audience at unease and full of mixed emotions.