HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

To launch our film 'Cardiac attack' it was important for us to make it known to the public amoungst all things. 'UK film distributers alone spend 300 million a year on bringing new releases to market. The main aim in marketing is to create visibility, raise awareness and engage interrest and illiminating competition' (FDA Website) at the moment the internet and other big film releases are the main threat. To accomplish this i made my magazine have a certain appeal by using bright eye catching colours but not loads maximum of 3, yellow, red and white, these went well with each other. To publicise my material i used prereleases before the final piece i.e the film. This will help to establish whether the audience is going to like the film by their responses and feedback, in which we find very helpful as it dictated what edits and improvements we make, it also generates more money for our film, as the more people who know about the film 'Cardiac Attack' and have been grasped by the media products, then more money is likely to be spent by the distributers on tie-in merchandise as people are going to want to buy them.

'Griffith and Chaplin were the first to create a pattern in lauching films, they used innovation into their films by using amazing technical effects. One of their great films was The birth of the Nations in 1915. They took into account the importance of angled shots, panning and tracking etc. This rubbed off onto other film makers who changed their techniques to attract the audience. This lead to the key selling point no longer being the variety of the bill but the excitement of the main features within the film'.(FDA Website)

My products distribution plan. The team met up with other people from the college and talked about when and how to release the product. We decided to base our plan on the estimated profit the product will make and what audience it is aimed at. This alone is a hard decision as most films don't make a profit through the film release alone. So we made a judgement on the audience's age, gender, lifestyles and social networks etc to gain an insight on who is likely to watch the film. This would hopefully help the film to get recognised by the public and 'cross over'. The Cardiac Attack teaser trailer was based on a young, unisex audience who enjoy out of the ordinary stories for example emo or indie subcultures. The teaser will be released around 7 o clock were most people are at home had tea and may be watching tele. The certificate of the film is a 15 as it isn't violent but still has gore in it. We carefully structured the media products to be released gradually for example the posters would go out first so the audience get a glimpse of the film and then the teaser trailer would be released two weeks later. This creates a coherent element of advertising for my film because it builds and builds the suspense of the film release by using sight and sound together.

I used mainly 'Above the line' promotions such as magazines and posters as they are quick, simple and cheap, other above the line media involves the television, radio, newspaper etc these are very important in gaining the awareness from the audience as it is very direct and can really show the message the distributer wants to put across, however 'below the line' promotions such as public relations, exhibitions, sponsorship etc are becoming just as important as this creates word of mouth and also it is possible to gain a realistic view on what the audience thinks being face to face. In my media text i am relying souly on above the line promotions as the film may not be as successfull if it was promoted in below the line promotions because the the director and characters aren't as well known known.Over all the most important promotion stratedgie used in selling a film is the teaser trailer because it gives the audience a real, live, minitature taste of  what the film is going to be like. This is a good stratedgie to motivate the audience's awareness. This is done by showing the most enticing and best bits of the movie. The key aspects in which the distributers have to think about is the slot in which this teaser trailer will be shown depending on it's audience, for example during the day could be good for stay at home parents with children evening times is good for 15 plus movies which would be ideal for a horror.  However what distibution companies have to bear in mind is that audience preferes and interprets different adverts in different ways which means to be safe other advertising of the film must be made along with the teaser trailer. For example film magazines, some people may prefere to read about a film and it's reviews or the processes of how it was filmed before going to see the film.  If the front cover of a magazine is of a new film that is out it gives the impression that it's a big thing to watch because the front cover is seen as the main page, it can also give a little information to the reader depending whats written for example 'The best yet'. Not only this if the advert is in a film magazine then it is more likely that someone who likes watching movies and going to the cinema is going to read it which is the perfect audience to attract. Distribution companies don't make magazine covers but they can write a list of prefered features they would like included or what magazine they want an advert in. A down side to these advertisments is that a lot of people go to the toilet or get up and do something during breaks on the television which is when the trailer is shown which means a lot viewing is lost, magazines change weekly, get damaged and are not a stable source to bring in potential customers. This is where posters help the process, they are able to change size which means they can be put in books newspapers, billboards, bus sides anywhere and they can stay there for as long as the distributer pays for them to be there. With a poster however it is important to have a good design that catches peoples eyes. The writting should be in proportion with the page size as well as clear to read, the write image must be used that really shows the films potential it's usually of the main character. All these advertising techniques help but the most powerful scheme to be heard is through word of mouth, this is why audience feedback is vital along with reviews from newspapers and radio braodcasts.

In my distribution media products these rules have been applied, within the teaser trailer the main images that are eye catching and gripping are used that have been edited together so that the plot of the story is clear. The soundtrack has been carefully chosen to match the atmosphere of the film, ours is fast paced and jumpy. In the magazine cover i have chosen a picture of the main character so people can relate the film to the image, i've put the font of the film name 'Cardiac Attack' in large font so it's easy to see. The magazine is also in a well known magazine for film fans. The poster is black so that the content stands out also the colour black connotes evil and bad in which horror involves, the title is centred and graphically drawn to look gorey. The image is mysterious and shows in a slight way that the film is about seeing things, the eyes are both evil and victimised and makes the audience want to know what it's all about because it doesn't show a conventional horror image in the poster. All these things have helped  my media texts make a coherent publicity awareness so we can launch a successful film.